YouGov brandindex names Swish, a Swedish mobile payment solution, between the three strongest brands. Survey was implemented between 1 of July, 2018 and 30 of July, 2019. 300 brands were evaluated using different criteria including value for money, general impression, customer satisfaction, etc.
Results of a new research by Audience Project showed that Danish mobile payment solution is the most popular app among Danish population and its populatiry beats the popularity of Facebook for the first time! (see page 22-24 in the attached report)
A general finding is continuos popularity of financial apps in the Nordics.