MobilePay is more popular than Facebook in Denmark

Results of a new research by Audience Project showed that Danish mobile payment solution is the most popular app among Danish population and its populatiry beats the popularity of Facebook for the first time! (see page 22-24 in the attached report)

MobilePay the most popular app
page 22-24 from Audience Project

A general finding is continuos popularity of financial apps in the Nordics.

Source: Audience Project